’Tis the season to wear the funniest, craziest and most ridiculously awesome ugly holiday sweaters.
Kmart has launched #UglySweaterforBetter — a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same — to benefit St. Jude Children's Research Hospital. Starting today through December 24, Kmart will donate $1.00 to St. Jude for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.
Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.